Research & Client Background
Since 1868 the Seattle Public Library has been bringing people, information and ideas together to enrich lives and build community.
We connect our diverse community to local culture resources and history through compelling collections, expert assistance, innovative partnerships and engaging programs.
Seattle residents interested in literacy and community resources, both online and in person. As of 2014 there were 452,166 registered borrowers. Seattle proper has an estimated population of 662,400 and it is the fastest growing city in the US.
80% of the library population is between the ages of 18-54. 73% white, 12.5% Asian-Pacific Islander, 8% Black/African American. 55% hold a bachelor’s degree or graduate/post-graduate degree. English is the primary language of 86% of SPL cardholders.
The Seattle Public Library is still the only community-based organization that provides free traditional and digital resources to Seattle residents.
The Visual Identity book is a comprehensive guide to the institution's new look and feel.
The contents include standards for usage of the liquid logo, the complete color palette, key visual assets and their practical application on collateral, signage and environmental graphics.